Veranstaltung

Date:

Thursday, 05.02.2026 | 9:00 am - 4:00 pm

Location:

Graduate Academy, Mommsenstr. 7, seminar room 4 (basement)

Description:

In this workshop, participants will learn how to design their online presence professionally, use personal profiles strategically and utilise AI to develop authentic personal branding.

The focus is on the practical application of modern tools as well as critical reflection on visibility, self-marketing and digital positioning in an academic and non-academic context.

Part 1: Online visibility - profiles, platforms & algorithms

• Overview: classic vs. modern application channels from a recruiter's perspective 

• Creating and optimising online profiles (LinkedIn, XING, Google Scholar, etc.) 

• Understanding algorithms: Visibility, reach, matching

• Outreach strategies: targeted contact building with recruiters & networks 

• Show & tell: good practices and joint discussion

Part 2: Self-presentation & personal branding with AI

• Introduction to AI-supported self-marketing

• Application of various AI tools to develop a consistent personal brand 

• Analysis of examples & discussion: What message am I really sending?

• Reflection: Positioning in relation to career goals & values

 With your registration you are required to accept the terms and conditions for participation.